The Future of DASH Begins Now.

Meet Keri Atchley.

Setting the Foundation for "What's Next" at DASH.

AWARD-WINNING DIRECTOR
OF BRAND & EXPERIENCE DESIGN

Interior Environments • Visual Identity • Campaigns • Content

Multidisciplinary Creative Director with 30+ years of experience designing interior environments, branded spaces, and integrated marketing systems across digital, print, and physical platforms. Formally trained in commercial interior design with deep expertise in space planning, visual storytelling, merchandising, and experiential design.

Recognized for delivering cohesive, high-end brand experiences—aligning environment, content, and communication to elevate customer engagement and perceived value. I bring a forward-thinking approach that blends traditional design expertise with advanced visualization tools, allowing ideas to be explored, refined, and brought to life with greater clarity, efficiency, and intention.

Core Capabilities

Brand, Marketing, Content & Campaigns

  • Campaign rollouts and launch strategy

  • Social media design, content direction, and visual systems

  • Website design and updates (Squarespace and similar platforms)

  • Print collateral: invitations, signage, catalogs, packaging

  • Email marketing campaigns (Mailchimp and similar platforms)

  • Cross-platform brand consistency (digital, print, in-store)

Interior & Spatial Design

  • Space planning, showroom layout, and customer flow optimization

  • Interior concept development, staging, and material direction

  • 3D modeling, rendering, and visualization (FormZ, CAD)

Experiential, Environmental & Exhibit Design

  • In-store graphics, signage systems, and visual merchandising

  • Trade show exhibits, international shows, and permanent installations

  • Event design, activation, and immersive brand storytelling

Publishing, Editorial & Content Creation

  • Magazine design, editorial leadership, and publication systems

  • Book design, production, and publishing (coffee-table and lifestyle titles)

  • Advertising design and integrated visual storytelling

Execution & Operations

  • Vendor coordination and fabrication oversight

  • Production management and installation execution

  • Strategic and hands-on execution across all phases

Select Projects & Clients

Coastal Luxury Real Estate & Coastal Luxury Magazine — Brand, Marketing & Editorial Systems
Directed the visual presentation and marketing ecosystem for a high-end real estate brand representing $1M+ properties, aligning print, digital, and in-office experiences

  • Led creative direction for Coastal Luxury Magazine, including editorial design, advertising integration, and full production

  • Designed brochures, listing materials, signage, and digital assets

  • Developed in-office visual merchandising, including window displays and digital showcases

  • Produced branded market reports and sales tools supporting client engagement and conversion

Sea Level Vodka — Product Development, Brand & Marketing
Built a coastal lifestyle spirits brand from concept through launch, integrating product creation with a fully realized brand identity

  • Collaborated on product concept and formulation

  • Designed packaging, labeling, and visual identity system

  • Developed marketing campaigns and experiential concepts

  • Created cohesive brand presence across print, digital, and event-based platforms

Emeril Lagasse — Chi Chi Miguel Throwdown
Directed branding and experiential design for a multi-day culinary and charity event

  • Grew event impact from hundreds of thousands to millions in fundraising revenue

  • Designed immersive guest experience, auction environments, and visual systems

  • Developed cohesive identity across all platforms

Tyler Perry — Private Jet Interior & Experiential Design
Contributed to the design of a luxury private aircraft integrating high-end interiors with experiential storytelling

International Exhibits & Installations — Michelin, Motorola, Water Corporation (Perth, Australia), Qatar
Designed large-scale exhibits and permanent installations combining architecture, branding, and customer engagement across global markets

Trade Show Exhibits — Wells Fargo, TOTO USA, LAT / Rabbit Skins, Michelin
Created award-winning exhibit environments recognized with multiple Best in Show honors

UF Health Jacksonville / Shands — Patient Experience & Storytelling
Developed patient-centered visual communication systems, including a featured patient journey narrative based on personal surgical experience

Morgan Freeman — Charity & Auction Experiences
Designed high-value experiential auction offerings and supporting visual materials for nonprofit fundraising

Emerald Coast Children’s Advocacy Center (ECCAC)
Long-term creative partner designing campaigns, events, and environments contributing to sustained fundraising success

Recognition & Awards

Best in Show — Trade Show Exhibits (Multiple)
(Recognized for work with LAT / Rabbit Skins, TOTO USA, Wells Fargo, Michelin, and others)

Florida Authors & Publishers Association (FAPA) Award
For Coastal Dune Lakes by Nic Stoltzfus (Emmy Award-winning author & documentary filmmaker)

Public Relations Awards — North Florida
Mattie Kelly Arts Foundation Rebrand

Industry recognition for excellence in experiential branding, exhibit design, and integrated campaigns

Publishing, Editorial
& Brand Content

Publisher — Award-Winning Coffee Table Books
30A Style • 30A Living • 30A Memories • The Dogs of 30A • Sea Level Dogs • Coastal Dune Lakes •

Children’s book author – “The Adventures of the Almost 10 Pound Beastie“

  • Developed and produced high-end, photography-driven books centered on lifestyle storytelling

  • Led full creative direction, including layout, typography, and print production

Book Design & Art Direction — Lynn Nesmith Publications
30A Style • 30A Living • 30A Memories

  • Led creative direction and design for regional lifestyle publications

Magazine Leadership & Design
Creative Director and Lead Designer for VIP30A Magazine
and Coastal Luxury Magazine

  • Directed editorial design, advertising integration, and full publication systems

Advertising & Campaign Design
Created integrated print and digital campaigns across luxury, real estate, nonprofit, and lifestyle sectors

Professional Experience

Founder & Creative Director

Design360, LLC | 2000–Present

Lead design across interior environments, brand systems, and integrated marketing initiatives

  • Develop showroom layouts, space plans, and 3D visualizations

  • Lead brand rollouts across social media, web, print, signage, and in-store environments

  • Design signage systems, invitations, promotional materials, and campaign assets

  • Create merchandising strategies and improve customer flow

  • Lead magazine design, book publishing, and advertising campaigns

  • Manage vendors, fabrication, and installation execution

Art Director → Design Director

IDEAS / Folio Design | 1996–2000

  • Designed exhibits, environmental graphics, and branded spatial systems

  • Developed integrated visual systems across print and physical environments

  • Managed projects from concept through production

Additional Experience & Leadership

  • 30+ years of professional design experience

  • 30+ years designing on computer-based platforms

  • Strong visualization across 2D and 3D environments

  • Adaptable, resourceful, execution-focused

  • Actively integrating AI tools to accelerate concepting and content creation

Executive Board Roles:

  • Mattie Kelly Arts Foundation

  • Alaqua Animal Refuge

  • Emerald Coast Children’s Advocacy Center

Also served on planning, fundraising, marketing, and strategic advisory boards

Tools & Platforms

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, etc.)

  • FormZ • CAD • Canva

  • Email Marketing Platforms (Mailchimp and similar)

  • Squarespace and CMS platforms

  • Apple (Pages, Keynote, Numbers)

  • Microsoft (Word, Excel, PowerPoint)

Community, Wellness & Human Experience

  • Founder — GirlTalk Jax / Big Sister Mentorship Program

  • Registered Behavior Technician (RBT) at Inbloom Autism Learning Center

  • Certified Yoga Teacher & Mindfulness Guide

  • Physical Education Instructor

  • Animal Advocacy & Pet-Focused Creative Work

Keri Atchley

(404) 822-3834
keri@design-360.com‍ ‍
www.design-360.com/dash
Jacksonville, FL

Education

Bachelor of Fine Arts (BFA)
Major: Commercial Interior Design
Minor: Fine Arts
University of Georgia, Athens, GA — 1991 - 1995
University of Georgia, Cortona, Italy — 1995 - 1996

Award-Winning Creative Director

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Interior Spaces | Retail & Spatial Design | Brand Experience

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Award-Winning Creative Director >> Interior Spaces | Retail & Spatial Design | Brand Experience >>

Concept Sketches

2026 - Future Visions

Jacksonville, Florida

Concept Sketches and Mood Boards
or Front Showroom Vignette

Click on the images below to enlarge »

2026

Jacksonville, Florida

We’ve quietly been sharing the future of DASH with those who’ve stepped inside our two beautiful showrooms, DASH Home Living and DASH Outdoor Living. But today, we’re opening the vision to everyone.

We are thrilled to reveal renderings for our owner and Creative Director, Cindy Ware’s, extraordinary dream for what DASH will become, a lasting legacy for our design community and for Northeast Florida (and beyond).

Over the next few years, DASH will grow into North Florida’s only design district: DASH Design Park. A place where elevated living, inspired design, and meaningful connection come together.

From curated shopping experiences and lushly landscaped walkways… 1–2 signature restaurants, a charming coffee shop + café, and our own interpretation of Tampa’s iconic Oxford Exchange Library, DASH Design Park will be a destination that blends culture, creativity, community, and hospitality in a way Jacksonville has never seen.

We’re also excited to share that internationally recognized brands in the design industry will be opening their own showrooms within DASH Design Park, bringing world-class talent and inspiration to our community.

This is more than expansion.

It’s an invitation to gather, to be inspired, and to experience design in a whole new way.

Welcome to the next chapter of DASH.

We can’t wait to share every step with you.

If you’d like more information or to be connected with our commercial leasing agent, please email us at info@dashhomeliving.com.

Coastal Bloom Living Room Vignette

Coastal Bloom Living Room Vignette

Spring Bloom Living Room Vignette